Know your trade area, know your customer base, and leverage the differences.
Research and analytics drive every marketing and site selection strategy we develop. Insights at the level we need for developing the highest producing advertising campaigns and choosing the best retail locations can only come from having the entire U.S. Consumer File of 235 million individuals in-house. This allows us to query, filter, and summarize the landscape for any trade area and compare it to any customer base. Integrating big data analytics into actionable strategy is our departure point for Traditional Media, Digital Media and Real Estate Site Selection. Or, put another way: Know your trade area, know your customer base, and leverage the differences.
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Northern Virginia 703-242-9050
Hampton Roads 757-227-9050
Market Research:
We will get to know your target customer and research the best method to reach them.
Media Planning:
After identifying your primary mediums to advertise within we then prepare the media plan which entails who, when, and where we will reach your targeted customer.
TV/Radio/Cable Print Buying:
We negotiate the best rates and added value spots for your media buy.
Post Buy Analysis:
We analyze each affidavit so it matches up exactly to what you bought.
Public Relations:
We put your business in the consumer’s eyes and ears through submitting press releases to websites, local newspapers, television stations, trade magazines, and radio stations. We do whatever it takes to get your cause the press it deserves.
Graphic Design:
We start with a concept and end with the artwork. Whether your needs start with a logo design or a new look for your company, we have some of the best artists to make your company stand out.
Copywriting/Radio/TV Production:
Our creative team will write you the best scripts to target your core audience and produce a radio or TV spot that captures the consumers eyes and ears to tell them about your product.
Direct Mail:
We have numerous different ways to design and mail your message. From saturation mail to targeted consumer mail we are very competitive in pricing whether it’s a letter or a giant postcard.